How an engagement works
Discovery call
Assessment and plan
Execution with your team
Review and adjust
Thirty minutes at no charge. You describe your instrument, your market and your goal, and Edward tells you whether and how he can help.
A short review of your product, pricing, distributors and sales process, ending in a written 90-day plan.
Rep training, ride-alongs, application notes and market entry work, as a project or on a monthly retainer.
Monthly check-ins against agreed pipeline and revenue targets, so the plan keeps working as your market changes.
— Grounded in the lab
Every recommendation is tested against how scientists actually evaluate instruments. Edward’s research background means your positioning, demos and application notes hold up when a technical buyer pushes back.
Why generic sales playbooks fail
Selling instruments is not like selling software
Standard sales funnels and CRM routines break down in scientific capital markets. Universities and industrial labs buy on grant cycles, budget committees and shared decisions among several users, and the deal can take many months.
To close a sale you have to show that the instrument works on the customer’s own samples. When your reps can speak the customer’s science and understand how they fund purchases, evaluations move faster and fewer deals stall.
Book a free 30-minute call. Tell Edward about your instrument and your goal, and he’ll tell you where to begin.