Coming soon
Weekly notes on selling scientific instruments, leading sales teams and growing in the US market. The first posts are on the way.
Market Entry
Training
Leaddership
What a US distributor wants from a foreign instrument maker
Why a new rep needs time in the applications lab
Growing sales without burning out your team
What distributors look at before they take on a new line, and how to prepare.
How hands-on science training shortens the time to a first sale.
Why a healthy workplace is part of a sales strategy and not a distraction from it.